Cookies

Updated: 1 July 2026

This page explains how websites in the Mediatomaatti network use cookies and similar technologies.

Mediatomaatti network sites include, among others: mediatomaatti.fi, potilas.com, potilasvahinko.com, uniluoto.com, and other sites maintained by Mediatomaatti or Owlkeep that refer to this cookie page.

Mediatomaatti is a media brand of Owlkeep. Owlkeep Business ID is 1938273-1.

What are cookies?

Cookies are small pieces of data that a website can store in a user’s browser or device. They can be used to remember choices, maintain technical operation, prevent abuse, measure use of the site or support advertising.

In addition to cookies, sites may use similar technologies such as local storage, session storage, pixels, identifiers or other technical identifiers. In this text, these are collectively referred to as “cookies” unless the context indicates otherwise.

Cookies do not damage the user’s device, read the user’s own files or spread viruses.

What are cookies used for?

Mediatomaatti network sites may use cookies for the purposes described below.

1. Necessary cookies

Necessary cookies are required for basic site functions, security and implementation of user choices. They may be used, for example, to remember cookie and privacy choices, ensure technical operation, support forms and anti-spam measures, protect the site from abuse, manage server load and technical errors, and provide a function explicitly requested by the user.

Necessary cookies may be used without separate consent because without them the site may not function correctly or the user’s choices could not be implemented.

2. Preference and convenience cookies

Sites may use cookies or local storage to remember user choices. These may relate to usability, view settings, previous choices or entertainment functions.

On some sites, cookies or local storage may be used for entertainment features, for example to remember choices related to horoscopes, interpretations, tests, calculators, content recommendations or similar lightweight functions.

The purpose is to improve the user experience, not to identify the user by name.

We do not list every individual entertainment or convenience function because site features may change. At a general level, the purpose remains the same: remembering user choices and facilitating a function requested by the user.

3. Analytics cookies

Sites may use analytics such as Google Analytics or comparable services to understand site use and develop content.

Analytics may be used to estimate visitor numbers, popular content, traffic sources, device types, opportunities to improve the sites and whether the sites operate technically as expected.

The purpose is not to identify an individual user by name. Analytics may nevertheless process technical identifiers such as cookie IDs, device and browser data, approximate location data, IP addresses or usage events.

Analytics cookies are used only where the user has given consent when consent is required by law.

4. Advertising cookies

Mediatomaatti network sites may display advertising, sponsored content, affiliate links or other commercial visibility.

Advertising cookies or identifiers may be used to display ads, measure impressions and clicks, report campaigns, limit ad repetition or target advertising where the user has consented.

Not all advertising is based on user tracking. Advertising may also be contextual, meaning that an ad is selected based on the subject or content of the page.

Where advertising uses user tracking, profiling or third-party cookies, consent is requested where required by law.

5. Third-party cookies and embeds

Sites may use third-party services such as analytics services, advertising networks, embedded videos, map services, social-media embeds, font and content delivery services, anti-spam and security services, and partner or affiliate services.

Third parties may set their own cookies or process technical data under their own terms and privacy practices.

Mediatomaatti seeks to use third-party services responsibly, but does not control every cookie set by third parties or later changes made by those parties.

Do cookies store personal data?

As a rule, Mediatomaatti network sites do not use cookies to store a user’s name, personal identity code, address, payment details or similar direct personal data. The sites generally do not require a user account or login.

Cookies may nevertheless contain technical identifiers, consent choices, browser settings, convenience choices or non-sensitive entertainment-related choices. In some situations, technical identifiers, IP addresses and usage data may constitute personal data or be connected with processing of personal data.

On entertainment sites such as Uniluoto.com, users may enter information related to a horoscope or other entertainment interpretation. This information is used to provide the function requested by the user and is not normally stored in a permanent user profile unless separately stated.

Cookie retention periods

Retention periods vary by purpose. Some cookies are session cookies and are deleted when the browser is closed. Others may persist longer so that the site can remember choices such as cookie settings or convenience preferences.

Retention periods for analytics and advertising cookies may be determined by the settings and practices of the relevant service provider.

Cookies are not intended to be retained longer than necessary for their purpose.

Changing cookie settings

Users can accept or reject non-essential cookies through the site cookie banner or cookie settings where available.

Previously given consent can be changed at any time through cookie settings. Cookies can also be deleted or blocked in browser settings.

Blocking cookies may affect site operation. Cookie preferences, convenience choices, forms, analytics, entertainment functions or embedded content may not work as expected.

Browser cookie settings

Cookies can also be managed through browser settings. Most browsers allow users to delete cookies, block all cookies, block third-party cookies, delete cookies automatically when the browser closes and manage site-specific cookie permissions.

The exact location of these settings depends on the browser and device used.

Cookies, privacy and user rights

Processing of personal data related to cookies is described in more detail on Mediatomaatti’s privacy and terms page.

Under applicable data-protection law, users may have the right to receive information about processing, request access, request correction or deletion, restrict processing, object to processing and withdraw consent.

Because Mediatomaatti network sites generally do not require login or a user account, it may not be possible to associate an individual cookie identifier or site visit with a specific person without additional information.

We cannot delete data that we cannot associate with a specific person, nor anonymised or statistical information from which the user cannot be identified.

Changes to cookie use

Mediatomaatti may update this cookie page if site features, cookies, analytics services, advertising solutions, entertainment functions or legislation change.

The current version is published on this page and the update date is shown at the beginning.

Contact

For questions about cookies and privacy, contact Mediatomaatti through the contact form.

If your request concerns a specific site, state which site in your message.