We publish
We produce and curate information, useful content and entertainment for our own online media.
A NEW GENERATION MEDIA HOUSE
We build and publish Finnish online media.
Mediatomaatti is Owlkeep’s media brand. We publish information, useful content and entertainment in online media focused on different subjects. The media must serve its audience first – commercial solutions are built around it.
Information · Utility · Entertainment · Responsible commercial solutions
PUBLICATIONS6 published media properties
All media →
Content first. Advertising clearly identified and respectful of the user.
Mediatomaatti on Owlkeepin mediabrändi ja suomalainen digitaalinen mediatalo. Julkaisemme ja kehitämme verkkomedioita sekä rakennamme niiden ympärille kestävää kaupallista toimintaa.
What is Mediatomaatti?MEDIA
Different topics. The same starting point: a reason to serve the audience.
Some of our media help people find information, some explain difficult subjects, and some exist simply out of interest and for entertainment. They do not need to be alike to be valuable.
WHAT WE DO
We publish. We develop. We commercialise.
The work of a media house does not begin with an ad slot. It begins with content, user need and audience. Business is built around them.
We develop
We improve content, discoverability, usability, technology and the long-term value of our media.
We commercialise
We offer advertising, content and sponsorship solutions that fit the media without letting commercial activity define the media’s purpose.
RESPONSIBILITY IN PRACTICE
Responsibility is visible in choices, not slogans.
We are a business and we also do business. Even so, not every possible piece of content, advertising or user data needs to become a product.
Read our principlesAudience first
The media should remain useful and meaningful even when there is not a single ad on it.
Responsibility according to the topic
Health and other sensitive topics require more consideration than light entertainment content.
Clearly identifiable commercial activity
Ads and commercial content are clearly separated from editorial content.
Necessary tracking, not maximum tracking
Our advertising model is not built around individual-level profiling, fingerprinting or cross-site tracking.
ADVERTISERS
Good media also needs sustainable business.
We offer advertisers visibility in subject environments where the audience is already interested in the topic being discussed. The solution is chosen according to the objective and the needs of the media.
ADVERTISING SOLUTION
Display-mainonta
Visibility directly alongside content.
A display ad is placed in the content environment of the selected media property on desktop and mobile. The implementation is adapted to the media, objective and available material.
- Tunnettuus
- Lanseeraukset
- Liikenteen ohjaaminen
ADVERTISING SOLUTION
Natiivimainonta
When the message benefits from the surrounding content.
A native solution fits the media context while always remaining clearly identifiable as commercial content. It is a good option when a banner alone cannot say enough.
- Harkinta
- Palvelun esittely
- Contextual visibility
ADVERTISING SOLUTION
Sponsored content
Tilaa kertoa asia kunnolla.
A commercial article, guide or other piece of content is designed for the audience of the selected media property and the campaign objective. Production can be handled through Mediatomaatti.
- Asiantuntijuus
- Uuden asian avaaminen
- Content marketing
ADVERTISING SOLUTION
Kampanjakokonaisuudet
When one format is not enough.
When needed, we combine several media properties, display, content and placements into one clear package. You get one point of contact from planning to publication.
- Sesongit
- Lanseeraukset
- Monivaiheinen kampanja
PLANNING A CAMPAIGN?
Tell us what you want to achieve. We will propose the media and implementation.
You do not need a finished media plan. The objective, target audience and schedule are enough to start.