Publishing
Building, publishing and maintaining our own online media across different subject areas.
MEDIATOMAATTI
A digital media house built around content.
Mediatomaatti is Owlkeep’s media brand and a registered auxiliary business name. We publish and develop Finnish online media and build responsible commercial activity around them.
WHAT WE DO
Media first. Business around it.
We do not build media properties merely as ad inventory. Each publication has its own topic, purpose and audience. Commercial solutions come only after the media has a reason to exist for the user.
Content production
Informational content, useful resources, guides and entertainment according to each media property’s purpose.
Media development
Technology, usability, discoverability and long-term development of content.
Commercial solutions
Display, native, sponsored content and other forms of media-appropriate commercial cooperation.
WHY WE PUBLISH
The need can be practical, personal or simply interesting.
Not all Mediatomaatti media properties were created for the same reason – and they do not need to be.
- NEEDInformation when you are actually looking for it
Some of our media started from experiences where essential information or the right contact details were unnecessarily hard to find.
- INTERESTA media property can also grow from genuine enthusiasm for a subject
Entertainment, curiosity and long-term interest are just as valid reasons to build a publication as a practical need for information.
- DEVELOPMENTCommercial activity can support continuity
When a media property is commercialised, it must happen without turning editorial content into an extension of the advertiser or reducing the user to ad inventory.
OPERATING PRINCIPLE
Profitability does not mean accepting every available euro.
Advertising and commercial collaboration are a normal part of media operations. At the same time, we reserve the right to say no to content or campaigns that do not fit the media, the user or our principles.
Content first
The purpose of a publication does not originate from an advertiser need.
Clear boundaries
Commercial and editorial content are kept separate.
Responsibility according to the topic
A more serious topic requires greater care and consideration.
Technology that respects the user
We do not build our default model around unnecessary profiling or intrusive advertising.
COMPANY DETAILS
Owlkeep / Mediatomaatti
Mediatomaatti operates under Owlkeep with its own media identity.
- Company
- Owlkeep
- Business ID
- 1938273-1
- Brand
- Mediatomaatti
- Registered name
- Mediatomaatti is Owlkeep’s registered auxiliary business name
- Owlkeep
- owlkeep.com ↗
QUESTIONS ABOUT MEDIATOMAATTI?
Contact us. We are happy to tell you more about our media and how we work.
You can also contact us about feedback, collaboration or an issue concerning media content.